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January 21st, 2008
new: julia rothman for hello! lucky

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if d*s ended tomorrow and everything came to a close the single most important thing i’d take away from this whole experience would be the incredible people and artists i’ve gotten to know through the site. as many beautiful things as we’ve seen over the past few years there are a handful of artists whose work continues to stick with me and hold a special place in my heart. and julia rothman is one of those artists. in addition to being an incredible artist she’s one heck of a cool girl and i’m consistently impressed with the new projects she’s taking on. the latest? a fantastic new eco-friendly card line and gift wrap collection for hello! lucky.

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julia’s collection for hello! lucky includes eight cards ($4.75 each) and four gift wrap designs (the gift wrap is available at the end of february). each card is letterpressed and printed on 40% post-consumer waste recycled cardstock in hello! lucky’s san francisco studio. the wrap will be also be (offset) printed in the US on 40% post-consumer waste recycled paper. julia created all the illustrations for the stationery and wrap and collaborated with hello! lucky for the overall designs. i love the colors in the collection and i cannot wait to see them in person. which will hopefully be soon because online shopping is already available right here. congrats to julia on the wonderful new collection!

[more photos after the fold, just click here to see them or click "read more" below]

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[gift wrap, available for pre-order now. ships in late february]

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8 comments
Courtney said:
January 21st, 2008 - 10:06 am

I’m in love with this giftwrap! It’s so unique…not to mention frame-worthy, if you ask me!

kati said:
January 21st, 2008 - 10:38 am

agdsdgfhgdsf!!! I was wondering when someone would put Julia’s designs on paper – hello lucky! did an excellent job!

chic said:
January 21st, 2008 - 10:38 am

No break today? It’s a holiday, Dr. Martin Luther King Day.

annie said:
January 21st, 2008 - 2:11 pm

I love these! the colors are fabulous!

Caitlin said:
January 21st, 2008 - 4:13 pm

Julia’s drawings look beautiful as letterpress prints! Great idea to have her design these.

Cakespy said:
January 22nd, 2008 - 9:37 am

Julia Rothman is the best–the BEST! Not only is she an amazingly skilled designer, but smart, clever, and a sweet person! These letterpress designs are a perfect use of her work–love the chandeliers in particular!

Sabrina said:
January 23rd, 2008 - 7:32 am

Yay! Thanks for the feedback, guys! We’ve been admiring Julia’s work for, like, ever and were so excited to work with her – the cards are really amazing in person (if we do say so ourselves…ha ha!)

January 24th, 2008 - 3:14 am

the gift wrap is amazing. i love your colors!

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