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Design Sponge
January 16th, 2009
in the kitchen with: amy butler


This week features a recipe by textile designer, Amy Butler. Actually, it’s her mother Ann’s recipe! Red Velvet Cake is an old Southern favorite which you can find already made in your supermarket bakery if you are in a pinch…and live in the South. Being from the South, myself, I thought everyone could just walk into their grocery store and pick one up. I confess, when I went to the LBC to shoot this recipe with photographer Matt Armendariz, another Southerner, I wanted to cheat and buy the cake already made, but he said, “You can only get those ready-made in the South! It’s special order here.” So I pushed up my sleeves and got to baking. We had a little taster come over and give his stamp of approval, so we’re sure these will please anyone for whom you may bake them! (Photos by Matt Armendariz, little taster Jared “J. Lo” Lomenzo Torres appears courtesy his moms.) Enjoy!! We all did!


About Amy: Amy Butler is a fabric, home, fashion and print designer known for her modern approach to botanical, geometric and romantic inspirations. With spirited color and confident combinations of print, Amy has created a freshened view of the many product categories for which she now designs, including bedding, bath, fabric, sewing patterns, stationery, craft papers, handbags, dinnerware, home décor, and design and project books. Designed from her studio in America’s Midwest and sold worldwide, Amy’s lines are known for quality, creativity, sustainability and great style.

Click here for the full recipe or just click “read more” below.


Ann’s Red Velvet Cake

Preheat oven at 350

1 oz. red food coloring
2 Tbsp. cocoa
1/4 c. butter
1/4 c. margarine
1 1/2 c. sugar
2 eggs
1 tsp. vanilla
2 1/4 cup cake flour
1 scant tsp. salt
1 c. buttermilk
1 tsp. soda
1 Tbsp. vinegar

Mix coloring and cocoa together until smooth and set aside until needed. Do not stir.

-Cream together butter, margarine and sugar. ( be sure to beat the mixture long enough…… the butter, margarine and sugar should look white and creamy )

-Add eggs and vanilla and mix well.

-Add cocoa mixture and mix until well blended.

-Sift together two times: flour and salt.

-Add alternately with buttermilk and mix well.

-Place 1 tsp. soda on cake batter, then add 1 Tbsp. vinegar. Mix until well blended.

-Pour into 2 well greased and floured 9″ cake pans

-Bake at 350 for 30 minutes

-Cool and frost with French cream icing.

French Cream Icing

1 c. milk
6 Tbsp. flour
1/2 c. butter
1/2 c. margarine
1 c. fine granulated sugar
1 1/2 tsp. vanilla

-Make a thickening of 1 c. milk and flour. ( blend with hand mixer ) Cook until thick but not clumpy, more like a thicker sauce.

-Beat well to be sure it is very smooth. Take pan off heat and set in a pan of ice water to chill it.

-Cream together butter, margarine and sugar for 15 – 20 minutes. Add thickening and beat another 10 minutes. Add vanilla.

** Icing needs to be very cold. You may want to put it in the freezer for a bit to thicken and cool it.

Note from Kristina: If you choose to make cupcakes, this recipe yields about 36 of them.

Why Amy chose this recipe:

I chose my Mom’s red velvet cake because it encapsulates my best memories of celebrating and gathering when I was growing up. Mom always made us red velvet cakes for our birthdays ( really anyone’s birthday ) and especially during the holidays including Valentine’s day. We pretty much came up with reasons ( excuses ) to celebrate just to get Mom to make one of her cakes. My Mom is an excellent cook and she usually specializes in savory dishes but her red velvet cake can put you over the moon! It’s a moist, buttery cake with the creamiest icing. It takes a few extra steps, a little bit more time, but the end result is totally worth it. ”

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72 comments
jess said:
January 16th, 2009 - 1:10 pm

mmmmm! these look delicious. i’m also from the south and i usually use a cream cheese based frosting on my r.v. cakes, but i can’t wait to try this recipe!

hsp said:
January 16th, 2009 - 1:15 pm

I’m always astonished at how many variations there are for red velvet recipes. The one I use comes from an old college friend and it’s always a hit at home.

January 16th, 2009 - 1:41 pm

I’m from the north (Minnesota, where it was -25 degrees this morning!), and have definitely never heard of Red Velvet Cake (it’s surely not available in any of our bakeries!).. so thanks for the wonderful recipe and lovely photos!

puck said:
January 16th, 2009 - 1:42 pm

i have not had it before… tell me… what flavor is it? if you can describe it…

ann said:
January 16th, 2009 - 1:44 pm

those look super good! from zoe age7

Miss Jess said:
January 16th, 2009 - 2:04 pm

Yum – thanks for featuring these. I love Red Velvet cake, in fact my fiance and I are having RV cupcakes with cream cheese frosting at our wedding instead of a wedding cake! We have RV here in Indiana, people always make it for birthdays, etc.

Carrie said:
January 16th, 2009 - 2:06 pm

Does anyone know what the rationale is for using butter and margarine? Just curious! I will definitely try this soon, thanks!

Bekah said:
January 16th, 2009 - 2:13 pm

I love red velvet without cream cheese frosting. The cream cheese seems to overwhelm the delicate flavor of the red velvet.

I will have to try this frosting recipe sometime.

Mai said:
January 16th, 2009 - 2:17 pm

I’ve been looking for the fabric with beads pattern! but I only found some product (bag, storage box etc.)so far. Could you tell me where I can get the fabric??

Thank you

Summer said:
January 16th, 2009 - 2:19 pm

Red Velvet Cake is one of my favorite things in the world. I love seeing this recipe come from Amy- I adore her. And those pictures just make my mouth water,

Macy Dawn said:
January 16th, 2009 - 2:20 pm

My family calls this Red Devil’s Food Cake. It is a favorite for my Dad and I. We request one every year for our birthdays, so I get to eat some at least twice a year! My mom bakes the cake batter in two round cake tins and then layers the cake between rich butter frosting. Fattening to eat twice a year…

Kristan said:
January 16th, 2009 - 2:24 pm

These look delicious! Wanna send a couple my way? ;)

hsp said:
January 16th, 2009 - 2:37 pm

puck – sort of chocolatey. The recipe i have calls for a lot more cocoa powder than the one shown here but it’s still a subtle chocolate flavor. Mixed with cream frosting it’s heavenly. Truly.

kristina said:
January 16th, 2009 - 2:37 pm

basically they are chocolate cupcakes with red food coloring… there is cocoa in the mix….

somebody else feel free to chime in!

Sabina said:
January 16th, 2009 - 2:48 pm

Wonderful post ! Looks yummy – I will try it out this weekend!!

Happy Friday!

:)

Amy G said:
January 16th, 2009 - 2:48 pm

I definitely want to try these! My boyfriend is a southern boy, and I always try to make things that might remind him of home. ;) Tell me, is the “soda” that is listed baking soda, or soda water?

January 16th, 2009 - 2:51 pm

Okay…I am gonna have to try these. As an aspiring cupcake aficionado and baker…c’mon! I’m meeting with Matt Armendariz this weekend…maybe I’ll have to surprise him. :)

January 16th, 2009 - 3:31 pm

We have Red Velvet cake (and cupcakes) in NY, too! :)

These look gorgeous. I’ve been looking for an RV recipe that won’t come out dry, so this will be my next attempt…

January 16th, 2009 - 3:38 pm

I want her apron SO BAD!

kristina said:
January 16th, 2009 - 3:43 pm

The fabric underneath the cupcakes is Hable Construction.

Unfortunately I wasn’t on the ball enough to pick up any Amy Butler fabric before shooting!!!

maritess said:
January 16th, 2009 - 3:50 pm

i did the magnolia bakery ones and they were yummy. i can’t wait to try this one. it sounds delicis

Elizabeth said:
January 16th, 2009 - 4:38 pm

For anyone in the Milwaukee area, and perhaps too lazy to make their own, C. Adam’s Bakery at the Milwaukee Public Market sells delicious Red Velvet Cupcakes and Bites. Well worth the trip in this bitter cold!

Solange said:
January 16th, 2009 - 5:01 pm

Magnolia bakery has a video on how to make these delectable bites. They have both cupcakes & cakes to buy & Crumbs has cupcakes, but you can order the cake. If you are in NYC, hard to believe you couldn’t find one!

Kiasa said:
January 16th, 2009 - 6:04 pm

The best red velvet cupcakes I’ve had are from the bakery Make My Cake here in Harlem (featured in your Harlem post). I hope these are as good at those. I need a recipe, because I will need a fix if I ever move.

Emily said:
January 16th, 2009 - 6:10 pm

I love red velvet cake so much it was my wedding cake! I would argue, however, the they must be made with cream cheese icing and more cocoa in the batter. I also like to add a little bourbon to the icing, makes it extra rich.

January 16th, 2009 - 6:21 pm

Great cupcakes! I think I’ll make some and top ‘em with purple M&Ms. I love purple and red together!

January 16th, 2009 - 6:36 pm

I don’t want to be a spoilsport, and these do look yummy, but I wanted to point out that food coloring, especially red artificial food coloring, has been linked to neurological problems in kids. Kids that have underlying issues, like autism or seizure disorders, should avoid food dyes as much as possible – and I bet that goes for the neuro-typical as well. You can have cupcakes without the dye – they taste the same.

Debbie said:
January 16th, 2009 - 6:43 pm

It’s not a chocolate cake. The flavor is hard to describe, but it does have a slight cocoa flavor, along with a little bit of a “tang.” You’d just have to try it! The photos are gorgeous and very tempting! I’ve only seen that frosting on a red velvet cake once (on Bobby Flay’s Throwdown). I thought it was most peculiar because the traditional southern way to frost it is with a cream cheese frosting. I’m a southern girl, so thanks for the press on this wonderful southern delight!

January 16th, 2009 - 7:04 pm

mmmm I want to make those tonight! exactly what I want to be doing on a Friday night–baking! (and I’m serious!!)

Mai said:
January 16th, 2009 - 7:50 pm

thanks for answering my question! but,,,I couldn’t find the fabric itself. too bad.

Judith said:
January 16th, 2009 - 8:05 pm

I know these are really trendy right now, but I’ve never liked the red color. Has anyone made them without the food coloring?

Lani said:
January 16th, 2009 - 9:05 pm

Grace, thankyou.

I have been searching for a Red Velvet Cake recipe since I tried a cupcake from a local Sydney (Australia) store recently.

Thanks for this post – it is going to come in handy!

L.

amanda. said:
January 16th, 2009 - 9:22 pm

oh gooodnesssss

I know what I will be craving this weekend~

Michelle said:
January 16th, 2009 - 9:25 pm

I adore red velvet cake, my absolute favorite. Those cupcakes look divine by the way!!

Devon said:
January 16th, 2009 - 10:18 pm

Bethany at Emmy Lu-I’m from Minnesota too! And I haven’t heard of red velvet cake either! It seems all we get is lefse. I think I’ll be leaving this recipe conspicuously on the counter for my sister to see, as she is obsessed with cupcakes and lets me be her taster. :D

kristina said:
January 17th, 2009 - 1:41 am

Mai, I got the fabric you see in the photo at Hable Construction (and met the wonderful ladies behind the brand at the same time!) in New York in December 2007 during a sale. You may be able to contact them to see if it is still available.

Lisa said:
January 17th, 2009 - 9:58 am

Ebay has lots of Amy Butler fabric – she even has a link on her website(which has inspiration coming out of the ying yang) to a Ebay seller – there are usually great sales. I purchased Amy’s fabric for under $7. a yard and it is being sold in Canada for $19.99 a yard! For those who don’t like red cake – either bake this recipe or bake a regular chocolate cake. Don’t like cream cheese icing great make something else. In other words thank Amy for not only sharing your fabulous apron(yes she sells the pattern for it) but for sharing something that your Momma makes.

January 17th, 2009 - 11:36 am

Oooh that looks delicious, might have to get my bake on tomorrow! I heart Amy!

Lauren said:
January 17th, 2009 - 11:54 am

I worship Amy Butler!!! I have at least one of her darling notebooks and I follow her fabrics faithfully…

I’m so glad to have a tiny insight into her mind/life. Thanks, Grace!

Joy said:
January 17th, 2009 - 4:06 pm

Thanks for posting the recipe for these fab cupcakes – a great idea for Valentine’s Day!

Joy

Jill said:
January 17th, 2009 - 9:47 pm

Does 1 tsp. soda mean baking soda?

cynthia said:
January 17th, 2009 - 10:32 pm

my daughter and i made these for the family today. they are amazing. the frosting is really what puts it over the top! to me, it seems like a cream cheese would be too overpowering.

Jujube said:
January 18th, 2009 - 4:16 am

Oh Yummy, I love the bio picture for Amy.

Colleen said:
January 18th, 2009 - 2:34 pm

I’m a total valley girl from CA and thought Red Velvet cake was just white cake with some food coloring. I had no idea! Does anyone know a bakery in L.A. that has some delicious RV cakes to try?

Justine said:
January 18th, 2009 - 6:09 pm

@ Colleen: If you’re looking for RV cake in LA, you could try the RV cupcakes at Sprinkles Cupcakes. Personally, I would recommend a trip to Seattle to visit Trophy Cupcakes :-) Their red velvet cupcakes are out-of-this-world.

Mai said:
January 18th, 2009 - 7:14 pm

Kristina, thanks again for more information! I’ll try to contact them.

kristyb said:
January 18th, 2009 - 8:34 pm

oh, yum..those look delicious..

Donna Gallant said:
January 18th, 2009 - 9:37 pm

If you are ever in Montecito, CA you should try Whodidily Cupcakes…the red velvet with cream cheese frosting are beyond yummy. The owners have a whole host of other flavors that are equally as good.

Beth said:
January 18th, 2009 - 10:32 pm

Do you think you could make the cupcakes and freeze them for a later date?

Sarah said:
January 19th, 2009 - 11:44 am

AH! red velvet is delish and served in abundance in austin, texas at all the lovely cupcake shops. but… on another note, where are those teal goblets witht he white flowers from?? vintage, i assume? i’m looking all over for some just like that!!

kristina said:
January 19th, 2009 - 12:25 pm

You can freeze cupcakes and cake layers, un-iced, well wrapped, and perhaps closed in a zip-loc or similar bag. I’m not sure how long, maybe a month or so.

kristina said:
January 19th, 2009 - 3:54 pm

i should have said unfrosted…

Jacqui said:
January 19th, 2009 - 4:01 pm

Red Velvet Cake holds a special place in my heart and belly: It was the wedding cake my husband made for our “Savannah Meets Havana” themed wedding… with a White Chocolate Cream Cheese frosting. Fabulous!

eden said:
January 20th, 2009 - 12:40 pm

This is NOT red velvet cake. Real red velvet cake has beets – that’s where the red comes from. This is just chocolatey cake with red food coloring.

grace said:
January 20th, 2009 - 12:54 pm

eden

red velvet has evolved over the years from the original recipe (although the “original” recipe ingredients have been debated for some time, depending on who you talk to and where you live)

http://en.wikipedia.org/wiki/Red_velvet_cake

red velvet cake can involve beets, but it is not required. this is a modern version of the cake involving food coloring but you can certainly replace that with beets if you prefer.

grace

January 22nd, 2009 - 12:50 pm

These cupcakes look DEE-licious!

January 22nd, 2009 - 1:05 pm

Does anyone know the name of the book the apron pattern is in?

January 22nd, 2009 - 9:25 pm

My goodness those cupcakes look so yummy!

Kristina said:
January 23rd, 2009 - 6:42 pm

Hi,

I can confirm the following info for those of you who have asked questions:

“You got it…. soda is baking soda, and the butter margarine combo is
the one two punch
for flavor and moisture. Ok, so it’s not ‘ heart smart ‘ but it’s the
most delicious cake!” -from Amy

Natasha said:
January 28th, 2009 - 2:11 am

I made these for Australia day (Monday 26th). Red velvet cakes seem to please us over here too (: I found the recipe didn’t make about 36 cupcakes, more like 21. Perhaps we just have different sized muffin tins here though.

kristina said:
January 29th, 2009 - 9:32 am

natasha i think youre right. i was thinking i had a 24-muffin tin, but it was 12 – the standard sized muffin. And we did 1 standard tin + one layer. So a little under 24 is correct. Sorry for the calculation error!!!!

Jessica said:
February 5th, 2009 - 11:11 pm

Wow! I made them tonight, yum! I actually doubled the amount of cocoa (I’m such a chocoholic) and the color was a beautiful dark red. My yield of cupcakes was also about 24 like Kristina said. Thank you so much!

HN1 said:
February 11th, 2009 - 11:30 pm

I made the recipe as cupcakes (about 25 mins) and they came out great!

The icing… not so much. I chilled the flour and milk, but it still got really soupy when I blended that mixture with the butter and margarine. I tried cooling it all, but it got grainy and still didn’t thicken up. Any tips?

Ashley said:
February 18th, 2009 - 3:02 am

This comment is a little late– but I also had the same problem with the icing. Although it tasted delicious, it never got smooth. It was grainy, and even looked a little oily in places. Did I beat it too much? Not enough?

Suze said:
February 18th, 2009 - 5:26 am

I made these for valentines and they came out absolutely brilliant. They tasted Gorgeous! definatly reccomend, however they did take me ages to make!!! Will definatly make again. Thank You!!!

Louise said:
March 7th, 2009 - 3:24 pm

For Easter with pink icing perhaps?

Victoria said:
March 26th, 2009 - 1:20 am

I just finished making these, and they turned out fine aside from my own mistakes. I didn’t have enough food colouring (no effect on taste, just didn’t look the best before I put icing on).

My icing turned out alright. I think the trick is to let the milk and flour thicken up quite a bit over the heat. Mine had a nice consistency, although I got distracted and forgot the pan on high, so it has some little flour lumps in it. I hope no one will notice. But I whisked it really fast while it was thickening up and that seemed to work well.
As for graininess, are you using fine granulated sugar? I didn’t have any, but I imagine the icing would be better with it.

I plan on making these again and doing things RIGHT, haha!

Elizabeth said:
June 2nd, 2009 - 12:16 pm

thanks for printing the authentic icing recipe.
The horrid cream cheese topping became popular after RVC recipes were spread nation-wide following the 1989 movie Steel Magnolias.
Anyone lucky enough to have the heirloom recipe in their family would know better than to use it. Ruins the balance of this classic cake.

Samantha said:
July 2nd, 2009 - 12:23 pm

Can you confirm this is regular sugar and not confectioners sugar, please?

Nikla said:
August 5th, 2009 - 10:09 pm

That really is a great apron – does anyone know where to get this pattern? Is it one of Amy’s?

And the cupcakes are amazing too! I am making them for Australia’s RSPCA Cupcake Day, fundraising for kittens and puppies.

marie said:
August 24th, 2009 - 1:57 am

This is the red velvet cake recipe that my mom made. We bake it for everyones birthday…it is our tradition. This is the only recipe that is original because of the frosting. The cake has such a delicate flavor that this is the only frosting that compliments and doesn’t over power it like the cream cheese frosting do. It’s nice to see this recipe again. Fond memories.

Katrina said:
September 28th, 2009 - 10:04 am

I made red velvet cup cakes for a family gathering as there were several childeren included. I used an old fashioned boiled iceing instead. It was great, fluffy and very white. The kids loved it.

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