Design*Sponge was recently featured in Verdens Gang (VG), the largest newspaper in Norway. Click Here for the full story, in Norwegian.

TRANSLATION (courtesy of trudi):

“Subtext photos:

Trendy New Yorker: More than 40000 readers follow Grace Bonney’s blog Design* Sponge, which she writes from her old apartment in Brooklyn. “My furniture is a mix of vintage pieces and favourites by local designers”, Bonney says.

“I was at the right place at the right time with the right content”

In a trendy apartment by an old railway line in Broooklyn, NY, Grace Bonney sits on the couch with her laptop writing posts for her interior design blog Design* Sponge. She’s furnished her apartment mixing a selection of vintage furniture and favourites made by local designers.

Grace Bonney started writing her blog in 2004, and with 40000 visitors every week it’s one of the world’s most visited blog in this category.

Design* Sponge has been recommended by New York Times, Elle, Time, The Guardian, Martha Stewart and lots of other sites and magazines.

-When I started my blog, there were almost no young and fun design sites on the internet, so I was on the right place at the right time with the right content, Bonney explains to VG Fredag.

For Bonney, Design* Sponge has become full-time work.

-I stay at home the whole day writing, but once a day I have to go out to get a coffee.

At the moment, she’s out in the neighborhood filming small videos for her blog. She interviews local designers, goes to art movie openings and makes posts about the nicest homes in the neighborhood.

On Design* Sponge, you’ll find separate sections that contain food recepies, before-and-afters, city guides and the latest interior trends.

-I prefer that the blog has got the look and feel of a magazine, but with content that’s updated daily. I like blogs that have a strong journalistic voice and a keen eye, not long lists of stuff.

And the money keeps rolling in.

-The market for advertising is very lucrative at the moment. Advertising in magazines has become so expensive that interior blogs are ideal for those who sell on the internet, the Brooklyn-based blogger tells us.

She uses the income to pay her own salary and to pay sellers and creative contributors.

Even though no Norwegian interior design bloggers have made a living out of their blogging, it’s not uncommon that they earn a little from their personal epistles.

-We earn a little, just enough to justify it in front of boyfriends who think we spend a bit too much time on this, Ann Helen Lund of “Norske Interiørblogger” says.”